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#GiveDayTB2017 Social Media Inspiration from Nonprofits #DoingItRight

Posted By Jen Dodd, Director of Education & Communications, Thursday, March 30, 2017

We're thrilled to bring you 2 new Give Day Tampa Bay training opportunities--for only $25 each. On April 5, join Louanne Saraga Walters for Give Day Tampa Bay: Social Media Strategies. And on April 11, Tuesdi Dyer, CFRE, hosts Give Day Tampa Bay: Fundraising and Volunteer Strategies. Click on the class names to read the descriptions and register today!

In the meantime, here are some great examples of how Tampa Bay nonprofits used their social media last year to win the day!

Give Day Tampa Bay is so close you can almost taste it, right? Or is that just a cold sweat? So much to do, so little time!!

Let’s all take a couple of deep breaths and gain some inspiration for our social media posts from a few nonprofits who are #doingitright.

So here, Alpha House is having a little fun with it and using a really cute image to grab your attention. Notice the image is directly related to their campaign (“honor your mom” is a nice tug at the heartstrings. Kudos!), and they’ve made excellent use of not only the #GiveDayTampaBay but also created their own hashtag for the campaign.

Community Food Pantry took full advantage of our Give Day Tampa Bay (GDTB) trainings, which were underwritten by the Community Foundation of Tampa Bay, by bringing the entire team to each one (Yep. We saw you there). Gold stars to these teacher’s pets for showcasing the No. 1 social media engagement tool: video. Nice call to action, too. And the posted this on Twitter and Facebook, btw, because they know they can find target audience members on both.

We can’t resist this two-fer because we LOVE the way The ARC Tampa Bay has used the GDTB logo in their photos and the clean way they included a (mini) story of impact, their logo, the event date, and the web address in one, strong visual element. We dig that #AchieveWithUs hashtag, too. 


And this one from Quantum Leap Farm has us drooling (yes, we know it’s from last year’s campaign, but it’s still a #bestpractice, so we’re going to label it #FlashbackFriday). If you can get a celebrity to post your GDTB campaign on their feed, your reach could increase by a factor of 10. We’ll still call your attention to the very attractive infographic they created, and we’re willing to bet that they coached Chris on the content of the post. Make it easy for your friends and followers, no matter their star power: give them images and sample posts to make it quick and simple for them to support a cause they believe in. 

The Center for Great Apes gives us a super-simple checklist for a strong GDTB post: Striking image, Give Day logo, your logo, hashtag, call to action, and link to the website. Voila!

Wondering how to get the word out about your GDTB campaign? Answered Prayers Cross can tell you: talk to everyone, everywhere. Got an event at your facility? Going off campus for a speaking engagement? Giving tours? Those folks are the proverbial captive audience. Come up with a compelling, short script about your GDTB campaign and how they can get involved. Deliver it often. And post photos so you can talk about it online. 

Speaking of events, Mothers of Minors created a Facebook event to promote their GDTB campaign. So very easy for folks to share on your behalf and to “attend” to show their support. 

Make it clear what your donor’s GDTB gift will do like the University Area CDC did with this fun photo and call to action. Who wouldn’t like the idea of giving a child a safe space to play? (Nice of personal pronouns to address the donor, too.) 

Here’s another great image from Animal Coalition of Tampa. Notice how many FUN images we’ve pointed out; they work, folks. Check out their use of hashtags, too. Judicious use of multiple hashtags puts your post in front of a broader audience with affinity for your cause. We suspect they're active on #Instagram, as well, where multiple hashtags are the rule. Go where your audience is and learn how to speak to them about their interests using that channel's norms.


And it’s not too early to start thinking about how you’re going to thank your GDTB donors. This Center for Great Apes post is a good model: Pick out an image, add a colored bar, your logo, and a placeholder for whatever your measure of success is, and you’ll be ready to fill in the blanks and post first thing on May 4th.

We’ll be keeping an eye out for all of your posts on May 3rd (and 4th) and can’t wait to celebrate #GiveDayTampaBay with you!


Tags:  #bestpractice  #GiveDayTampaBay  #GiveDayTB2017  Alpha House of Tampa  Animal Coalition of Tampa  Answered Prayers  ARC of Tampa Bay  best practice  cause  Center for Great Apes  Community Food Pantry  digital marketing  Facebook  GDTB  Give day  giving 

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