Print Page | Contact Us | Sign In | Register
Nonprofit Leadership Center Blog
Blog Home All Blogs

Expert Advice for Nonprofits from NLC Key Partners

Posted By Laurel Westmoreland, Education Associate, Friday, August 11, 2017
Updated: Tuesday, August 8, 2017


The NLC seeks out Tampa Bay businesses who believe in supporting the work of the not for profit sector as they grow their own businesses. They are our Key Partners, and they practice in a variety of specialties such as banking, bookkeeping, business law, accounting, consulting, document imaging, events, executive search, HR, IT, marketing and staffing. 


 Today we’d like to introduce you to NLC Key Partner Echo Analytics Group, and share a great tip about donor communication--including a success story about Give Day Tampa Bay!


TIP #1:  Our biggest tip for nonprofits is to maintain an attitude of adaptability, specifically in communication with different generations of donors. Listen to the pain points of your audience and adapt your fundraising strategy to meet them where they are. 


We understand the nonprofit market through research, analysis and by being active in our community. We tailor unique, competitively priced marketing strategies for nonprofits (based on real data and their needs!) to give them back their valuable time.


A local nonprofit we love is Cristo Rey Tampa. They support local, underprivileged high school students by providing quality education, technology skills and work study experience to better prepare them for college and beyond. During Give Day Tampa Bay 2017, we worked together and met the $10,000 donation goal to make the matching grant. The very first year Cristo Rey participated in Give Day, they reached $20,000! This is with only three weeks of prep and promotion time. We learned a lot and look forward to an even stronger year in 2018!


BUCKET LIST:  I dream of someday rappelling off the top of the BB&T Building in downtown Tampa, where our office is headquartered. Not everyone at EAG wishes to join me! In addition, we think it would be very cool to someday have a custom EAG chopper in the office! --Danielle Calhoun, Echo Analytics Group

Today’s tip highlights the need for nonprofits to consider the impact of generational differences on a regular basis in our work. For that very reason, the NLC offers a class called Dealing with Generational Differences in the Workplace, on the schedule for November 10, 2017.

As for that bucket list item, it seems that folks all over the country are rappelling down skyscrapers to raise money for local nonprofits, many partnering with an organization called Over the Edge. In fact, Big Brothers Big Sisters of Tampa Bay hosted such an event earlier this year! 

The point is that our Key Partners are full of good ideas. And because of their experience meeting the unique needs of Tampa Bay nonprofits, NLC’s Key Partners are a great place to start if you find yourself in need of their expertise.

For a complete list of all of our Key Partners with descriptions of their services, visit our Key Partners page.

Tags:  donor communications  Give Day Tampa Bay  key partners 

Share |
PermalinkComments (0)

Announcing the 2017 Board & Senior Leadership Conference

Posted By Jen Dodd, Director of Education & Communications, Friday, August 4, 2017
Updated: Thursday, July 27, 2017

What if you had a clear-cut understanding of the relationship between your nonprofit's revenue and impact, thanks to a single tool?  What if that tool could inform the strategic decisions that increase your sustainability?

 On November 1st, we're inviting nonprofit CEOs to bring their board Chair and top financial officer to spend a day focusing on your nonprofit’s sustainability. Our 2017 Board & Senior Leadership Conference is focused on equipping your nonprofit leadership team to make strategic decisions for financial viability and impact.

 Understand which programs contribute to your organization’s mission and longevity and which are mission-centric but financially draining. Identify the areas where you should you invest grow. Gather the data you need to identify programs that should be trimmed back—or even discontinued.

These are difficult but necessary, strategic discussions for your leadership. And we’re bringing you the one facilitator who can help you have them—nonprofit sustainability expert and author, Steve Zimmerman.

This conference will be most impactful for your organization when the CEO and at least one board member attend together. Your top financial officer is strong choice for your third attendee, so we’re discounting 3-packs of tickets.


THE SUSTAINABILITY MINDSET: Sustainability expert Steve Zimmerman will lead an interactive, half-day session that will create a collective culture where your board and senior leadership can come together with a shared understanding of the organization’s business model. From that common ground, you can make strategic decisions to deliver exceptional impact in a financially viable manner.

P.M. WORKSHOP | 1:30-3:30p
THE MATRIX MAP PROCESS: Roll up your sleeves during the afternoon workshop and collaborate with your team as Steve coaches you through creating a draft of the tool you can use immediately to engage staff and board in strategic decision making.



Steven D. Zimmerman,

 Steve is Principal of Spectrum Nonprofit Services, where he provides training and consulting in finance and strategy for community-based organizations, foundations, and government agencies across the country.

 He is co-author of The Sustainability Mindset: Using the Matrix Map to Make Strategic Decisions with Jeanne Bell and the best-seller Nonprofit Sustainability: Making Strategic Decisions for Financial Viability with Jeanne Bell and Jan Masaoka.

 Prior to starting Spectrum, Steve was a Projects Director with CompassPoint Nonprofit Services, one of the nation’s leading nonprofit consulting, training, and research providers. His extensive nonprofit experience also includes serving as a CFO, Development Director and Associate Director at community-based nonprofits where he performed turnarounds resulting in increased financial sustainability and programmatic reach.

 Make plans now to join us for the 2017 Board & Senior Leadership Conference on November 1st. Registration is open and early bird pricing is in effect. 


Nonprofit Sustainability: Making Strategic Decisions for Financial Viability
November 1st 8:00a-3:30p Feathersound Country Club, Clearwater

2201 Feather Sound Dr, Clearwater, FL 33762 






Tags:  Board & Senior Leadership Conference  decision making  financial  nonprofit  Steve Zimmerman  strategic planning  sustainability  Sustainability Mindset 

Share |
PermalinkComments (0)

Wellsprings & Quicksand: How to Identify Your Areas of Performance

Posted By Guest post by 2017 Leadership Conference Keynote Speaker Sally Hogshead, Friday, July 28, 2017
Updated: Tuesday, July 25, 2017


Republished with permission

Let’s be honest. You dread certain tasks. Really dread them. You might even wake up in the morning and experience a sinking “ugghhh” feeling when you remember it.

Here’s the kicker: not only do you dislike this type of task, and feel exhausted just thinking about it, but these types of tasks position you as a merely average performer.

It gets worse — these types of assignments could damage your reputation, because they put you at a serious disadvantage.

How to spot your quicksand areas, before they even begin? It all comes down to your results from your Fascination Advantage® Assessment.

Why certain tasks feel like quicksand

Let’s say you’re right–handed. You could, theoretically, write with your left hand. But it would feel awkward, exhausting, and discouraging. This same principle applies to your performance at work.

Kristin has a primary Mystique Advantage. Her manager expects her to sparkle with gregarious banter while schmoozing clients. However, with primary Mystique, Kristin dreads these networking events because she feels uncomfortably thrust into the limelight. These situations suck her energy, dragging her down like quicksand. 

Quicksand tasks exhaust your time and energy, and distract you from the critical areas that will lead to results. In quicksand mode, you’re less likely to impress and influence people.

Why other tasks give you confidence and energy

Wellspring tasks give you energy, rather than requiring energy. They make you feel focused, confident, and in the flow. Coworkers and clients seek you out in your wellspring areas, because it’s so clear that this is where you shine.

For a quick tip on immediately applying these concepts to improving productivity — Ask yourself two simple questions:

  • What are your WELLSPRINGS? (Do more of these, because they showcase your natural Advantages.) Your wellsprings come directly from your Primary Advantage.
  • What types of projects are your QUICKSAND? (Watch out for these! They can damage people’s perception of you.)

Here’s my answer to these questions:

"My wellsprings include activities such as idea development, writing notes to you, and playing fetch with my French Bulldog puppy, Bacon. My quicksand? Spreadsheets (ugh!) and proofreading (uggghhh!)."

How about you? What are you WELLSPRING moments, when you feel energized and focused? On the other hand, what are your dreaded areas of QUICKSAND begin?

Need some help with Wellsprings and Quicksand? Download this PDF from Sally.

Tags:  employee engagement  fascinate  fascination  Leadership Conference  productivity  Sally Hogshead 

Share |
PermalinkComments (0)

5 Ways to Make a Brilliant First Impression

Posted By Guest post by 2017 Leadership Conference Keynote Speaker Sally Hogshead, Friday, July 21, 2017
Updated: Wednesday, July 12, 2017

Republished with permission

What kind of impression do you make?

Do people remember you, and want to connect with you?

Or will your business card become just a piece of clutter?

Your influence as a professional will be measured according to your ability to get others to listen and take action.

It can be awkward to introduce yourself at a networking event. Yet these face-to-face moments give you an extraordinary opportunity to grow your professional sphere, expand your knowledge, and tap into emerging trends that directly affect you and your company.

Influence begins with your ability to introduce yourself.

At a conference, a fascinating conversation is one that bypasses the usual superficial pleasantries, and instead gets to a stimulating conversation in which both sides deliver real value.

Start with understanding the people around you, and how the world sees you.

When you can be authentic and confident in your introductions, you’re more likely to make a positive impression. Here are 5 tips:

1. Find one way to ADD VALUE to the conversation.

What problem is your listener facing, and how can you help them overcome it?

From the moment you meet someone, be asking yourself: “How can I add value for this person?” You want your listener to come away from the conversation feeling good about their investment of time and energy.

What can you contribute to the discussion? For example: Has your team recently learned a new way to connect via conference call, or in attracting new customers?

The key here is to add value to every interaction, so that you’re not just taking up space.

2. Ask real questions.

When it comes to first impressions, questions matter more than answers.

You don’t have to be witty or spontaneous to ask great questions. You do have to listen, and be ready to ask real questions.

Examples of real questions:

  • “What has been the most successful new business practice you’ve tried in the past year?”
  • “What’s the main thing you want to get out of this event?”
  • “What is stressing out your team these days?”

The goal is to get away from trite topics, and find places where you can connect and learn from each other. The less trite, the better. (Sure, you can ask someone where they’re from. But questions about geography rarely get you very far.)

If your colleague is effortlessly engaged, you will be memorable, opening the door to new business, collaboration or referral opportunities down the road.

3. Find out how the world sees YOU.

How is your personality most likely to impress and influence others? Your personality already has certain patterns of communication, and these shape how people perceive you.

(If you and your team haven’t taken the Fascination Advantage® assessment, this report will reveal what type of impression you’re making, and how others perceive your communication.

Once you know what makes you valuable to others, you’re more authentic and confident, and more likely to make a positive impression. It all begins with understanding how the word sees you, at your best.

4. Consider what people will ALREADY be thinking and talking about.

Find out what’s on someone’s mind, and it’ll be easier to be remembered by them.

It’s much easier to immediately connect with someone if you already know what they are already pondering, struggling with, or excited about.

What will be on your listener’s mind, and how can you become part of their current mindset? What will people be buzzing about? Is there an industry-wide disruption happening in your space? For instance, many real estate agents are concerned about the trend of clients shopping for homes online. Financial advisors feel jittery about the fiduciary rule changes coming from the Department of Labor.

Before you get ready to meet a group of people, spend just a moment to consider what will already be on everyone’s mind. That helps you get in sync.

5. Commit to a strong start.

Sometimes, it feels effortful to start a conversation. That’s why people don’t make eye contact, and instead keep scanning the room. Or they give a half-hearted greeting, waiting for the other person to do all the work.

Here’s the problem with that approach: Today, the average attention span is about nine seconds. Every time you introduce yourself, you have about nine seconds to engage your listener.

When it comes to first impressions, a weak start leads to a weak impression.

The first moments of an interaction offer your window of opportunity for connection. If you earn your listener’s interest during those nine seconds, people will be more likely to engage further. If you fail to add some sort of value in that golden window, they’re less likely to listen to what you say, let alone remember you.

Those first nine seconds are worth a little focus and energy, don’t you think?

The purpose of a conversation is not to kill time, but to grow a connection.

As you stand in the registration line, or wait for the next speaker to begin, and you strike up a conversation with the person next to you, how can you turn a random chat into a meaningful interaction? Make the moments matter.

Tags:  communicate  fascinate  influence  Leadership Conference 

Share |
PermalinkComments (0)

Bucket Lists and Life-Changing Tips

Posted By Laurel Westmoreland, Education Associate, Friday, July 14, 2017
Updated: Wednesday, July 12, 2017

As we continue to help you get to know NLC’s Key Partners, we’d like to share more of their best tips for nonprofits. And if you’ve been following this particular set of blogs, you already know that we’ve asked each contributor to share something from their bucket list—just for fun!

With bucket lists on my mind, I recently came across an inspiring story about how one man’s bucket list of “100 Things” changed not only the course of his own life but, as it turns out, those of so many others as well. It was No. 26 that did it, and as a nonprofit pro, this really resonated with me. I hope you'll take a moment to click over and be inspired as well!

How a List Touched Several Lives | SC Featured | ESPN Stories

We also asked Key Partner Trace Kingham of Kingham Events to share a tip and bucket list item. 

TIP #1: All teams/departments should work together, not in silos, to reach organizational goals. In my experience with nonprofits, I often see departments working in silos and not in a collaborative environment, especially in terms of event programming. When the entire organization is supportive and behind the event initiatives, desired outcomes are more likely to be realized, and great things can happen.

Kingham Signature Events offers consultation and event strategy support for nonprofits. We work with organizations to review current event programming, make recommendations to improve outcomes, refresh an existing event, or help to build a blueprint for new events. In addition, we support event projects from start to finish and/or help organizations fill in the gaps when resources are low.



BUCKET LIST: I’ve always wanted to travel to England to visit the village of Kingham, my namesake, and visit my extended family that I’ve never met. --Trace Kingham of Kingham Signature Events




The NLC seeks out Tampa Bay businesses who believe in supporting the work of the nonprofit sector as they grow their own businesses. They are our Key Partners, and they practice in a variety of specialties. So, when nonprofits turn to us for help with things like bookkeeping, HR, events, marketing, banking, staffing or law, we can immediately recommend one of these partners and know they’ll be in good hands.

 Because of their experience meeting the unique needs of Tampa Bay nonprofits, NLC’s Key Partners are a great place to start if you find yourself in need of their expertise. Or if you need some inspiration for your own bucket list!

 So, what’s your No. 26?

For a complete list of all of our Key Partners with descriptions of their services, visit our Key Partners page.

Tags:  bucket list  event planning  events  experts  goals  key partners  nonprofit  tips 

Share |
PermalinkComments (0)
Page 1 of 61
1  |  2  |  3  |  4  |  5  |  6  >   >>   >| 

1401 N. Westshore Blvd., Suite 101, Tampa, FL 33607
P: (813) 287-8779 | F: (813) 287-8749 |

© 2014 Nonprofit Leadership Center of Tampa Bay, Inc.
Privacy Policy | Website Disclaimer