**NEW FOR 2017**
September 7, 2017 | 8:30a - 12:30p
$276.00 Only $69.00 (when logged in) thanks to the support of our partners and funders
Have you ever had to explain to your boss and/or board how your “Likes” and “Engagement” are impacting donations? Ever had to justify your social media activity and explain how your “reach” will someday translate to gifts? Enough already with the tech speak and nebulous numbers. In this workshop, we will learn how three goals for your digital strategy can increase donations, increase volunteers, and give you actual bottom line numbers that are measurable and easy to communicate to your board and boss.
After this half-day class, you will:
- know the 3 goals you want to pursue with your digital strategy and why.
- understand the concept of permission and how it applies to fundraising and digital marketing.
- know how to calculate the ROI of your digital strategy.
Fundraisers, social media mangers, marketing and communications staff, executive leadership, and program staff can all serve as brand ambassadors for your nonprofit and will benefit from this class, which will clarify how a strong digital strategy and clear metrics will support your fundraising efforts.
Joining us for this class is special guest trainer, Jeff Stanger. Jeff serves as the Education Resources Manager for CFRE International He also serves on the faculty of The Fund Raising School at the Lilly Family School of Philanthropy at Indiana University and is a frequent speaker and workshop facilitator on a variety of fundraising topics including social media, annual campaigns, and grant writing. He is also an author and has contributed chapters to Achieving Excellence in FundraisingVolumes III and IV. Prior to joining CFRE International, Jeff served as Development Director for The Salvation Army of Indiana for six years. He has over 18 years of fundraising experience.
CFRE Continuing Education Points
Full participation in this program is applicable for 4.0 points in Category 1.B - Education of the CFRE International application for initial certification and/or recertification.
If you need special accommodations to participate in any of our classes or events, please contact us at 813-287-8779.
Multiple Registrant Discount
Receive 10% off each registration after the first (cannot be combined with any other discounts)
Visit the Registration & Payment Policies page for answers to many questions regarding payment, attendance, substitutions, and cancellation and refunds.