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101 Social Media Tactics for Nonprofits: A Field Guide
by Melanie Mathos, Chad Norman, Beth Kanter
101 Social Media Tactics for Nonprofits: A Field Guide
7 Low-Cost Marketing Tools
by Alisa Jenkins, President, Springboard Strategies
7 Low-Cost Marketing Tools
8 Brilliant Nonprofit Newsletter Ideas from the Experts
by Sumac Research. Need some fresh ideas to help make sure your newsletter gets read and has an impact? Here are 8 unique and practical ideas from some noted nonprofit consultants, writers and marketing experts.
http://sumac.com/8-brilliant-non-profit-newsletter-ideas-from-the-experts
Advancing the Nonpropit Sector Blog
http://advancingthenonprofit.blogspot.com/
Avoiding the Spam Folder: Email Marketing Best Practices
by Sumac Research. Having trouble sending out your eNewsletter or donations requests via email? Do you keep getting bounce-backs that say your email looks like spam? Here are five things you can do to avoid being flagged as spam and ensure as many of your emails as possible are making it to the intended recipients.
http://sumac.com/avoiding-the-spam-the-folder-email-marketing-best-practices
Back to the Basics: How to Write a Newsletter That Gets Read
by Sumac Research. An engaging, well put-together newsletter is a vital part of any organization's communications strategy, so getting it right is important. This article highlights practical guidelines that will help you put together a great newsletter that is both read and enjoyed!
http://www.sumac.com/back-to-the-basics-how-to-write-a-newsletter-that-gets-read
Be Your Own Brand
by Karl Speak
Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd
Boschee on Marketing: Positioning and Marketing Strategies for Social Entrepreneurs
by Jerr Boschee
Boschee on Marketing: Positioning & Marketing Strategies for Social Entrepreneurs
Case Studies of Social Media Success
http://www.casefoundation.org/blog/case-studies-social-media-success
Charity How To - Video Training for Nonprofits
Easy step-by-step video training for nonprofits! Includes live webinars and instant access to video tutorials including Facebook, Twitter, Online Fundraising, Social Media and more!
http://www.charityhowto.com
Communications Toolkit
A Guide to Navigating Communications for the Nonprofit World, written, designed and published by Cause Communications, Santa Monica
Communications Toolkit
Four Rules and a Template for the Perfect, Donor-Friendly Website
by Sumac Research. Need to make your website more donor-friendly? Here are four rules and a template to get you thinking about some changes you can make to help your website turn visitors into supporters.
http://sumac.com/4-rules-and-a-template-for-the-perfect-donor-friendly-website
Free Services & Resources for Nonprofits
by Sumac Research. Highlighting free services and resources available to nonprofits to help you deliver your mission: free photographs, free software, etc.
http://www.sumac.com/free-services-for-nonprofits-part-2
Going Mobile: A How-To Guide for Nonprofits
by Sumac Research. Thinking about making a mobile version of your organization's website or developing an app so that people can get your content on their mobile devices? Here is some advice and tips to get you started.
http://www.sumac.com/going-mobile-a-how-to-guide-for-nonprofits
How to Build a Website: A Step by Step Guide
by Sumac Research. This article will walk you through each step from setting up your domain name to processing donations online.
http://sumac.com/how-to-build-a-website-a-step-by-step-guide
How to Get Corporate Sponsors for Your Event
by Sumac Research. Running an event is a lot of work and can be very expensive if you are footing the bill, but you don't have to. If you can convince local businesses that they can benefit from being a part of your event, you can get corporate sponsors!
http://www.sumac.com/how-to-get-corporate-sponsors-for-your-event
How To Use Infographics to Sell Your Cause
by Sumac Research. It is said that a picture is worth a thousand words. If that's true, then an infographic is worth a billion! This article will get you thinking about your numbers, what they say and how you might display them visually to tell your story and sell your cause.
www.sumac.com/how-to-use-infographics-to-sell-your-cause
Link to Expert Connecting Services
Empowering Executives by Leveraging Business Experts by Joanne Weiland of Link to Expert. JWeiland@LinktoExpert.com; 727 791-7338 or toll free 888 791-7338
http://www.linktoexpert.com
Managing Brand You: 7 Steps to Creating Your Most Successful Self
by Jerry S. Wilson and Ira Blumenthal
Managing Brand You: 7 Steps to Creating Your Most Successful Self
Nonprofit National Resource Directory
This is a one-stop-shop for nonprofits looking for the resources you need to succeed. Here you will find a free directory of those who specialize in assisting the nonprofit sector to fulfill your mission. Please take a moment to check the listings to find the resources you need to succeed. There are 140+ consultants, coaches, vendors and specialists listed here who are dedicated to helping the nonprofit sector survive and thrive.
http://www.nonprofitnationalresourcedirectory.com
Nonprofit Tech 2.0: A Social Media Guide for Nonprofits
A great blog for social media information.
http://nonprofitorgs.wordpress.com/
Online Database of Social Media Policies
http://socialmediagovernance.com/policies.php
Public Relations Society of America
In addition to serving as the national membership site for public relations professionals, accessible resources include tips and techniques on PR matters and a Code of Ethics for PR professionals. The site also links local users to the Tampa Bay Chapter of PRSA.
http://www.prsa.org/
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
by Katya Andresen
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
Sample: Social Media Policy
Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
Selling the Invisible: A Field Guide to Modern Marketing
Social Media for Social Good: A How-to Guide for Nonprofits
by Heather Mansfield
Social Media for Social Good: A How-to Guide for Nonprofits
Social Media Success Stories: 5 Tips to Take Away
Written by Sumac Research. Five things that make a successful social media campaign. Nonprofits can use these tips as guidelines for exploring and experimenting with social media.
http://sumac.com/social-media-5-tips
Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising
Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising
The Brand Called You
by Peter Montoya
The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace
The Brand You 50
by Tom Peters
The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!
The Event Marketing Handbook
by Allison Saget
The Event Marketing Handbook : Beyond Logistics and Planning
The Fire-Belly, Mountain-Climbing, Social Media-Using Next Generation Donor
by Sumac Research. The millennial donors are passionate about philanthropy, but they will not be happy sitting on the sidelines. They want to be part of the change. Find out how to engage them to create lasting supporters.
http://www.sumac.com/the-fire-belly-mountain-climbing-social-media-using-next-generation-donor
The GB3 Group
This site provides resources for nonprofits on marketing and public relations.
http://www.gb3group.com/
The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative
by Stephen Denning
The Leader's Guide to Storytelling: Mastering the Art and Discpline of Business Narrative
The Networked Nonprfofit: Connecting with Social Media to Drive Change
The Networked Nonprofit: Connecting with Social Media to Drive Change
The Networked Nonprofit: Connecting with Social Media to Drive Change
by Beth Kanter, Allison Fine, Randi Zuckerberg
The Networked Nonprofit: Connecting with Social Media to Drive Change
The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause
The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause
The Nonprofit Marketplace - Bridging the Information Gap in Philanthropy,
The William and Flora Hewlett Foundation, McKinsey & Company
Nonprofit Marketplace
The Nonprofit Tagline Report
An In-Depth Survey and Analysis - Building Your Brand in Eight Words or Less, by Nancy E. Schwartz, September 2008
The Story Factor (2nd Revised Edition)
Tweeting For a Better World
by Sivan Nemovicher, Elizabeth Good Christopherson, Jill Nagle, and Jonathan Kartt
The real opportunity for nonprofits in the social media world is deeper engagement with their audience, their community.
Ventureneer - Tool for Nonprofit Leaders
Ventureneer is an online peer learning service which offers online learning tools, including interactive classes, free web events, blogs and articles, to support nonprofits, social enterprises, and small businesses so that leaders are able to make better strategic decisions for these organizations.
http://www.ventureneer.com/
Video Production Tips
Video production tips provided by BuzzMedia, Inc.
Video Production Tips
VOCUS
On-demand software for public relations management. Read monthly published whitepapers covering a broad range of topics relevant to nonprofit public relations
http://www.vocus.com/wp/index.asp
Why You Need a Strategy for Social Media
Note that not all resources will be appropriate to all organizations, nor does Nonprofit Leadership Center of Tampa Bay warrant the accuracy or availability of any of the listed resources or their applications to individual agencies.
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